So the council liked the video, however they wanted more. The meeting with the council went quite well, I wasn’t there, but one of the producers met with them to discuss the advert. So they initial reaction to the video was great. They loved the concept and the theme of the video, but the client felt that they wanted more. They gave us a list of suggestions for the advert which we are taking into consideration. However, there are a few issues with the suggestions.

The client wanted us to shoot in a Shisha cafe, but there are a few issues with this. First of all a Shisha cafe is a business, and nobody would ever let the media shoot anything that could potentially put them out of business. Also, I personally feel that shooting in a Shisha cafe is a complete breach of health and safety. The final reason that this is unfeasible is that a Shisha cafe is a place for someone to relax, so they genuinely look like nice places. If we shot in a Shisha cafe, it would more than likely promote Shisha rather than turn people against it.

The client also wanted us to shoot at a building site to get a shot of a cement mixer. This was a little more feasible, but due to the time frame we had, t couldn’t be done. We had to gain confirmation from a building company to shoot on site, we had to sort risk assessments, we had to go through the college. There were too many risks for the production team and the equipment and not enough time to prepare for it.

The final suggestion that for me, is impossible and absolutely ridiculous is the fact that they wanted a shot of someone smoking. I have a couple of issues with this. The first issue is that it is a breach of health and safety. The second issue is that cigarettes have nothing to do with Shisha. Cigarettes is a completely different issue.

I feel that most of the suggestions are kind of ridiculous, however they are clients and we will do our best to support what they need and fins a way to improve the advertisement with out breaking any health and safety violations or our moral codes.


I was really feeling the pressure of having to expose myself on camera. The closer I got to shooting, the more I became nervous and uncertain that this is what I wanted to do. Luckily, I was given more time to think about this. I was unable to shoot due to a double booking in the studio. I was a little disappointed at first, but this gives me a lot more time to think about it. It’s scary. And I’m not sure I’m ready to show my self to anyone. However, I rebooked the studio for next week. If I don’t feel up to it, I can always cancel.

So today is the day I finally shoot my subconscious video art project and with a lot of thought, I have decided to expand it a little further by filming myself eat, topless. To most people his may not seem like a big deal, but for me it’s difficult. I hate my body, my stretch marks and my man boobs and I especially don’t want people to see it. However, this project is really personal to me. My loss in confidence needs to be revived somehow and I think somehing like this could be exactly what I need. That little push at bettering myself. I really want this to go well as I have no script, which was intended. That way it feels more personal to me. This project has a very personal meaning to me, it will be a way to vent my anger at what I have become, and also a way to create something beautiful. Something that hopefully someone can relate too or take something from it.

Hoffman has this brilliant ability to create vivid worlds in her novels, and she does exactly that in The Museum of Extraordinary things. She gives the reader a beautifully written description of life on Coney Island in the early 20th Century. While reading you find yourself stood on the board walk with your senses alive, you can smell the hot dogs, hear the screams of carnival goers, you will find yourself so immersed in this world it will be hard to come back as the words roll off your tongue. However, this vivid world does come at an emotional cost. The story is based around two real fires Coney Island suffered in the early 1900′s. The first fire was the Triangle Shirtwaist Factory fire. Almost 150 people perished due to a locked door and malfunctioning sprinklers. The second fire was the Dreamland fire of 1911. It destroyed most of Coney Island. The screams of joy soon turn into screams of anguish and it is hard to read without being punched in the face by the fist of sorrow. this beautifully crafted world soon becomes a nightmare.

The story follows Coralie Sardie, her father owns The Museum of Extraordinary, a freak show on the Coney Island board walk. Coralie’s father shelters her from the world for most of her life, however, when she turns ten he exploits her as a mermaid and uses her deformity to attract the very world he shelters her from. The story also follows Eddie. Eddie moved to America with his religious father and moves away to pursue his own dreams as a photographer. After photographing the Triangle Shirtwaist Factory fire, he meets Coralie, a beautiful and interesting young woman. They both become tangled in a dark world as they investigate the disappearance of a woman.

The story is beautifully crafted, however it can be quite depressing. Along with the fires, there are parents who sell their children, animal cruelty and any characters that are good and honest people have a backstory that will break your heart. Hoffman’s skill of description will take you on a journey you will never forget. From the fires to the heartfelt love story between Eddie and Coralie, this emotional roller-coaster is hard to get out of. The Museum of Extraordinary Things is a beautiful, depressing and vivid story that will be hard for you to put down.

Today, I recorded my poem to begin the multi screen typography production. I found writing the poem was quite easy because it kind of came naturally to me. However, reading it for development is really hard. I didn’t think of how many things I would need to consider. Clarity of sound, background noise, noise gain etc. It’s not as easy as I thought it would be. I managed to get into one of the radio suits around the campus to record the sound, however there were quite a few obstacles. The air conditioner made quite a lot of noise, and even after I turned it off, the fan continued to produce irritating sounds that could be picked up on the recorder. The poem needed to be read from a computer screen and the fans from the Mac seemed to ricochet off the walls. I managed to fix this problem with a less sufficient Apple product. An Ipad. After I fixed all the noise and finally had silence, I began to go through sound checks. The recording itself went quite well, it took quite a few tries as I tripped over my words a lot, but I got there in the end.

I’ve recently been making a Typography video for the poem I wrote last week. The inspiration was struck when I typed ‘Video Art’ into Google images and found a photograph of an exhibition. My poems inspiration came from the news. Recently, close to home, there was a tragic accident. A dog killed a newborn baby and the dog was destroyed on scene. Since the media thrive of story’s like this there have been a lot more reports of ‘dangerous dogs’ attacking people and more dogs are being destroyed from childish propaganda. I hate the fact that people can live to talk about the people they have killed but dogs can’t. What makes them so different? Where are their rights? This is what my poem is about.

I recorded the poem on my phone to start, just to hear what it sounds like. The quality was terrible so I planned to record it properly using the facilities on campus. I also typed out the poem in Adobe Premiere CS6 to order them in three different sequences once I recorded the poem properly.

Example of Multi Screen Typography

Image  —  Posted: February 24, 2014 in Film Making, Pathway, UAL Foundation